FOOD ORDERING
From 0 to 1: designing the beverage ordering experience for Fuji Fresh Tea
OVERVIEW
Company Information
Fuji Inc owns Fuji, a popular boba tea shop chain in Bay Area. Fuji was rebranded to Zero& in 2021 and now has 15 stores in California.
Project Summary
I designed the app from scratch, enabling customers to conveniently order ahead and bypass the typical 2-hour wait.
Team Members
The tech lead, two freelance visual designers, and an outsourced developer team.
When Fuji launched its first pop-up store in 2020, customers faced a two-hour wait to receive their drinks after ordering in store, leading to significant frustration.
CUSTOMER PROBLEM
BUSINESS GOAL
Create an ordering app that allows customers to order ahead and fosters brand loyalty.
INFORMATION ARCHITECTURE
Since I am designing the app from scratch, establishing an information architecture is crucial to defining the mobile application's basic features.
KEY USER FLOWS
Choose a pickup location
Browse menu and add items to cart
Checkout flow
Check order status
DESIGN SHOWCASE
Because this is a large scope project, I am showcasing the high-fidelity design for only key user flows below.
Choose a pickup location
Customers can choose a location near them to pickup the drink order.
